Look, I've written some bad outreach emails in my life. Lots of them: More, coming soon.... …
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Why Ranking for SEO “Trophy Keywords” is a Colossal Waste of Time
"So, if you're so good at SEO, I should be able to google "Chicago SEO" and see you right at the top, right?" It wasn't the first time I'd been asked this. But hopefully, it'd be the last. In …
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User Intent: A Smart Marketer’s Battle Guide
Unpopular opinion: Everybody saying search intent is about: informational / navigational / transactional / commercial.... is wrong. The guides that say you can classify based on certain key …
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Why “SEO” Plugins Are Killing Your Website
But, Brendan, I've been "doing the SEO" on my website. I don't understand why it's not working... About three months ago, I made a little comment in the PS of my newsletter: "Also, in so many …
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Hustle, Heart, and Hanging On (Annual Review 2018)
Why do I / we write these kind of posts? For everybody it’s a bit different. For Chris, it’s because it helps him conquer big goals (he also inspired me to get started!). For Matt, it’s …
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[CASE STUDY] How This Wedding Photographer Made an Extra $42,000 With One Smart Online Marketing Move
Lack of revenue is the number one reason that most photography businesses fail. They just aren't bringing in enough money consistently. I’m willing to bet that if you could wave a magic wand to …